Here’s why South Africa needs to produce a lot more renewable energy

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The Truth about advertising.

You can never have too much advertising but you can pay too much!

What use is knowing the truth. Thus ignorance is bliss. That means that warm fuzzy feeling when you understand that lightning precedes thunder and the truth needs no army is wonderful but continue your quest to know more and grasp more leads to to realize what is worth grasping you cannot and the rest is the opposite of bliss. The only other option is to remain stuck no matter if its the truth or not and get on with getting older and the opposite of wiser. When you are young you think when you an adult or a young adult you can do whatever you want. But then you get older and nothing that happens was supposed to happen and then you are told there is no such thing as time sorry not exactly you are told that time is not real and that it is only part of the fabric of space. Then when you thought at least we know there is a g-d because in the beginning, so there was a beginning and that has to be good enough for me otherwise i am truly lost. You know what I mean there is no good and bad but that is not what I mean because there is no good or bad like John is good he will go to heaven. I mean without the heaven part because there is no heaven just in the same way Mary was not a virgin as that goes against g-d as its arguing saying we don’t accept the way you as in g-d created us and the rest of they kingdom. Unless like Henry king of the Britain’s and before we even get to the g-d created in the image of kings and those who could kill better than others. Or those who can kill better than others obviously you need money to buy weapons either more weapons if you have strong foundations and many people in your kingdom. Or if its or let me say money to buy weapons and money to buy technology and look how powerful Russia was by keeping the peasants peasants they thought they where creating more power but the truth is they created the opposite. Foundations lets take India a country 10 times bigger than ours and before we have even stotland, whales, ireland so basically we still have wessex thank you Alfred and it was Wessex that took india so a country 30 times the size of Wessex.

South Africa power utility, Eskom, has not been able to provide a steady electricity supply for several years now. At the start of the 2022 winter the utility warned the public to expect up to 100 days with rolling power outages. At the end of June there was at times a 6 000 MW shortfall in electricity supply, which corresponds to about 20% of the evening peak demand.

Here is why South Africa needs to produce a lot more renewable energy

While there is consensus that new electricity generating plants are urgently needed to minimise power outages, there are radically differing views on how this is best achieved. The official electricity plan approved three years ago is already out of date. Its implementation is furthermore two years behind schedule.

One widely promoted view is that increasing electricity generating capacity requires grand scale new renewable energy developments. In 2020 the electricity generated from renewables amounted to a mere 10.5% of the South African national total. This will have grown to about 11.5% as more plants have been completed.

The countries power generation is still dominated by coal. And its lagging far behind the global trend towards clean energy.

Most people associate renewable energy exclusively with wind and solar energy, but it includes all technologies that dont process non-replaceable fossil fuels. Fossils include coal, oil, gas and minerals (for example the uranium used in nuclear energy).

Hydropower stations, which extract electricity from the downhill flow of water, are a renewable energy source. This is the major source of electricity in water rich countries like Norway, but only a limited option in drier climates. When water needs to be retained in dams during times of drought then no electricity production is possible. 

As South Africa is drought-prone, a major increase in local hydropower generation (currently at 3% of the total) is not feasible.

Other renewable energy technologies like geothermal and tidal power generation work in select localities that are not common in South Africa.

This leaves wind and solar. These sources currently make up about 8% of South Africa’s energy mix.

Wind and solar power

Wind and solar power are very attractive because:

  • South Africa has some of the best solar and wind resources in the world. Solar and wind plants already produce electricity very effectively in many cloudier and less windy environments than South Africa.
  • Solar and wind plants can be built in less than two years. But the pre-construction processes, bidding, approvals and such stretch completion times by at least another year.
  • Running costs are very low as there are effectively no fuel purchases. Prices of solar and wind technology have dropped very sharply in the past 10 years. The cost , including building and other expenses of solar and wind electricity is now well below the corresponding expenses for electricity from gas, nuclear and even coal.
  • Their extremely low carbon emissions mitigate global warming and make solar and wind energy attractive for investors.

Solar and wind power however have obvious drawbacks. The main one is that their operational capacity entirely depends on the weather. Furthermore, solar energy production is linked to the day-night cycle, with maximum efficiency around noon. This doesn’t coincide with the electricity demand peaks in the early morning and early evening.

Could renewable energy dominate?

The ideal of a national electricity generation network without greenhouse gas emitting coal, gas plants and radioactive waste generating nuclear plants has practically already been achieved in a few medium-sized countries such as Costa Rica, Iceland and Paraguay. But these mainly rely on hydropower.

Several larger countries, such as Germany, now generate over half of their electricity from renewables. More countries are setting roadmaps to achieve 100% renewable electricity.

In theory, with South Africa s wind and solar resources superior to other countries with 100% renewable electricity ambitions, this should be a relatively easy target to reach. But other countries are often grid connected to neighbours with significant power production. This means they can draw on these when weather conditions are unfavourable.

That is why a renewable electricity system can’t become the dominant power source in South Africa until electricity storage technologies become practical and economical.

A target of 50% electricity from renewables is however perfectly feasible. It’s the minimum that the country should aspire to. Even the 2019 electricity plan projected this would happen by 2050.

Renewable energy in South Africa

Considering the climatic advantage, the fraction of electricity generated from renewable energy technologies is surprisingly low. Despite this small fraction, there is significant hostility to renewable developments in some quarters. Some sectors have interests in maintaining the coal-dominated status quo.

In assessing the contribution of renewable energy sources to the electricity supply it s important to distinguish between power (the rate at which it is produced at any particular moment) and energy (the total produced over an extended time period).

In view of the variability of the wind strength and the intermittence of sunlight, these technologies only occasionally produce power at top capacity. In typical South African conditions, a 100 MW solar or wind plant only generates about a third of the energy of a functioning 100 MW coal plant.

Thus the recently announced construction of an additional 2 600 MW of wind and solar farms will effectively only produce electricity equivalent to about 900 MW averaged over a day  , this equates to only about 15% of the worst power shortfalls experienced to date.

Overcoming the present 6 000 MW power shortages therefore requires approximately 15 000 MW of new solar and wind plants. The continuing deterioration in the efficiency of the large coal power plants means that the actual need for new renewable generating capacity in the next five years is closer to 20 000 MW. In the current electricity plan, this scale of renewable energy developments was projected over a time span of 10 years.

There is now an increasing recognition that the energy crisis must be treated as such. A speedy renewable energy boom is the only way to escape the downward spiral in power cuts in the medium term.

President Cyril Ramaphosa s announcement that drastic steps are imminent to combat the electricity crisis are likely to amount to a major drive towards more renewables. This will not unduly place the South African electricity supply at the mercy of the weather or developments in storage technology, as the contribution of electricity from coal would still amount to around 60%.

SearchFPC.com

Free-Per-Click
Feedonomy

 

Port St. Johns, South Africa

Medici Fabrics

The Truth about advertising.

You can never have too much advertising but you can pay too much!

What use is knowing the truth. Thus ignorance is bliss. That means that warm fuzzy feeling when you understand that lightning precedes thunder and the truth needs no army is wonderful but continue your quest to know more and grasp more leads to to realize what is worth grasping you cannot and the rest is the opposite of bliss. The only other option is to remain stuck no matter if its the truth or not and get on with getting older and the opposite of wiser. When you are young you think when you an adult or a young adult you can do whatever you want. But then you get older and nothing that happens was supposed to happen and then you are told there is no such thing as time sorry not exactly you are told that time is not real and that it is only part of the fabric of space. Then when you thought at least we know there is a g-d because in the beginning, so there was a beginning and that has to be good enough for me otherwise i am truly lost. You know what I mean there is no good and bad but that is not what I mean because there is no good or bad like John is good he will go to heaven. I mean without the heaven part because there is no heaven just in the same way Mary was not a virgin as that goes against g-d as its arguing saying we don’t accept the way you as in g-d created us and the rest of they kingdom. Unless like Henry king of the Britain’s and before we even get to the g-d created in the image of kings and those who could kill better than others. Or those who can kill better than others obviously you need money to buy weapons either more weapons if you have strong foundations and many people in your kingdom. Or if its or let me say money to buy weapons and money to buy technology and look how powerful Russia was by keeping the peasants peasants they thought they where creating more power but the truth is they created the opposite. Foundations lets take India a country 10 times bigger than ours and before we have even stotland, whales, ireland so basically we still have wessex thank you Alfred and it was Wessex that took india so a country 30 times the size of Wessex.

South Africa power utility, Eskom, has not been able to provide a steady electricity supply for several years now. At the start of the 2022 winter the utility warned the public to expect up to 100 days with rolling power outages. At the end of June there was at times a 6 000 MW shortfall in electricity supply, which corresponds to about 20% of the evening peak demand.

Here is why South Africa needs to produce a lot more renewable energy

While there is consensus that new electricity generating plants are urgently needed to minimise power outages, there are radically differing views on how this is best achieved. The official electricity plan approved three years ago is already out of date. Its implementation is furthermore two years behind schedule.

One widely promoted view is that increasing electricity generating capacity requires grand scale new renewable energy developments. In 2020 the electricity generated from renewables amounted to a mere 10.5% of the South African national total. This will have grown to about 11.5% as more plants have been completed.

The countries power generation is still dominated by coal. And its lagging far behind the global trend towards clean energy.

Most people associate renewable energy exclusively with wind and solar energy, but it includes all technologies that dont process non-replaceable fossil fuels. Fossils include coal, oil, gas and minerals (for example the uranium used in nuclear energy).

Hydropower stations, which extract electricity from the downhill flow of water, are a renewable energy source. This is the major source of electricity in water rich countries like Norway, but only a limited option in drier climates. When water needs to be retained in dams during times of drought then no electricity production is possible. 

As South Africa is drought-prone, a major increase in local hydropower generation (currently at 3% of the total) is not feasible.

Other renewable energy technologies like geothermal and tidal power generation work in select localities that are not common in South Africa.

This leaves wind and solar. These sources currently make up about 8% of South Africa’s energy mix.

Wind and solar power

Wind and solar power are very attractive because:

  • South Africa has some of the best solar and wind resources in the world. Solar and wind plants already produce electricity very effectively in many cloudier and less windy environments than South Africa.
  • Solar and wind plants can be built in less than two years. But the pre-construction processes, bidding, approvals and such stretch completion times by at least another year.
  • Running costs are very low as there are effectively no fuel purchases. Prices of solar and wind technology have dropped very sharply in the past 10 years. The cost , including building and other expenses of solar and wind electricity is now well below the corresponding expenses for electricity from gas, nuclear and even coal.
  • Their extremely low carbon emissions mitigate global warming and make solar and wind energy attractive for investors.

Solar and wind power however have obvious drawbacks. The main one is that their operational capacity entirely depends on the weather. Furthermore, solar energy production is linked to the day-night cycle, with maximum efficiency around noon. This doesn’t coincide with the electricity demand peaks in the early morning and early evening.

Could renewable energy dominate?

The ideal of a national electricity generation network without greenhouse gas emitting coal, gas plants and radioactive waste generating nuclear plants has practically already been achieved in a few medium-sized countries such as Costa Rica, Iceland and Paraguay. But these mainly rely on hydropower.

Several larger countries, such as Germany, now generate over half of their electricity from renewables. More countries are setting roadmaps to achieve 100% renewable electricity.

In theory, with South Africa s wind and solar resources superior to other countries with 100% renewable electricity ambitions, this should be a relatively easy target to reach. But other countries are often grid connected to neighbours with significant power production. This means they can draw on these when weather conditions are unfavourable.

That is why a renewable electricity system can’t become the dominant power source in South Africa until electricity storage technologies become practical and economical.

A target of 50% electricity from renewables is however perfectly feasible. It’s the minimum that the country should aspire to. Even the 2019 electricity plan projected this would happen by 2050.

Renewable energy in South Africa

Considering the climatic advantage, the fraction of electricity generated from renewable energy technologies is surprisingly low. Despite this small fraction, there is significant hostility to renewable developments in some quarters. Some sectors have interests in maintaining the coal-dominated status quo.

In assessing the contribution of renewable energy sources to the electricity supply it s important to distinguish between power (the rate at which it is produced at any particular moment) and energy (the total produced over an extended time period).

In view of the variability of the wind strength and the intermittence of sunlight, these technologies only occasionally produce power at top capacity. In typical South African conditions, a 100 MW solar or wind plant only generates about a third of the energy of a functioning 100 MW coal plant.

Thus the recently announced construction of an additional 2 600 MW of wind and solar farms will effectively only produce electricity equivalent to about 900 MW averaged over a day  , this equates to only about 15% of the worst power shortfalls experienced to date.

Overcoming the present 6 000 MW power shortages therefore requires approximately 15 000 MW of new solar and wind plants. The continuing deterioration in the efficiency of the large coal power plants means that the actual need for new renewable generating capacity in the next five years is closer to 20 000 MW. In the current electricity plan, this scale of renewable energy developments was projected over a time span of 10 years.

There is now an increasing recognition that the energy crisis must be treated as such. A speedy renewable energy boom is the only way to escape the downward spiral in power cuts in the medium term.

President Cyril Ramaphosa s announcement that drastic steps are imminent to combat the electricity crisis are likely to amount to a major drive towards more renewables. This will not unduly place the South African electricity supply at the mercy of the weather or developments in storage technology, as the contribution of electricity from coal would still amount to around 60%.

SearchFPC.com

Free-Per-Click
Feedonomy

 

Port St. Johns, South Africa

Medici Fabrics

I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. Examples: SellFPC.com, Feedonomy.com and SearchFPC.com. SearchFPC (Free-Per-Click) formerly Non PPC is the leading FPC Advertising Network. https://nonppc.com  or  https://wikitegrity.com

I read an AI-generated explanation of PPC advertising in Google’s browser and confirmed that FPPC cannot exist because PPC’s entire business model is pay-per-click. The only way FPPC (Free-Pay-Per-Click) could exist is if a network or company offers a promotional or short-term special offer. Otherwise, it doesn’t make sense. PPC is based on paying per click, so the concept of Free-Pay-Per-Click is contradictory. I agree with the AI’s claim that there is no such thing as Free PPC, as PPC is known as pay-per-click. Google Ads controls well over 80% of the market, but PPC is not exclusive to Google; Microsoft (formerly Bing) also uses PPC, albeit with a smaller market share. Therefore, FPPC cannot exist as a standard model; it can only be a temporary promotion. However, Free-Per-Click (FPC) is a different matter. I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. This is not a short-term marketing gimmick. If a company claims to offer FPC as their business model and it is not a temporary promotion, then it is legitimate. I have contacted these networks, and two of them have confirmed in writing that their business model is FPC. In summary, while FPPC cannot exist beyond short-term promotions, FPC is a genuine model, and I know of at least three networks that offer it. I agree with the AI’s claim that there is no such thing as (FPPC) Free PPC, as PPC is known. However, I disagree with the AI’s claim that FPC does not exist. I know of at least three ad networks that offer genuine FPC, meaning the advertiser does not pay for clicks. Examples: SellFPC.com, Feedonomy.com, SearchFPC.com SearchFPC (Free-Per-Click) formerly Non PPC is the leading FPC Advertising Network. https://nonppc.com or https://wikitegrity.com

Share

Interconnected Yet Independent:
Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.

Federation of Ad Networks: The Concept

What you’re describing is essentially creating a decentralized, federated ecosystem for advertising. Just like federated social media (think Mastodon in the Fediverse), individual businesses, organizations, or even regions could set up their own ad networks under your framework. Here’s how it could work:

  1. Shared Infrastructure with Local Independence:
    Each company, individual, or organization can create its own private ad network at their own cost. They follow the same Terms and Conditions (T&Cs) to ensure compatibility across the federation. While they manage their local network, all ads, articles, or directory listings from the broader system can also flow into their network, and vice versa. Result: The federation gets bigger with each new network added, exponentially increasing reach and distribution.
  2. Interconnected Yet Independent:
    Each private ad network could have its own branding, focus, or niche (e.g., a network for tech products, local services, or sustainable goods). However, because they’re part of the federation, an ad placed in one network gets distributed across all connected networks. This creates a shared ecosystem that’s much bigger than the sum of its parts.
  3. Built-In Scale:
    Instead of one centralized platform (like Google Ads), you’d have a system where anyone can set up their own ad network with the permission of no less than 75% of shareholders vote, using your tools and principles. This could lead to:
    • Hundreds or thousands of interconnected ad networks.
    • A global marketplace of ads and content, where reach is automatically amplified.
  4. Power to the Advertisers:
    Advertisers who participate in this system get their ads distributed far beyond the original network they used—without paying extra. For example:
    • Someone posts an ad on Network A (e.g., “Feedonomy”).
    • That ad is automatically shared across Network B (“Browsearch”) and Network C (a private network created by a local advertiser).
    • The more networks that join the federation, the wider the reach—essentially turning the federation into a massive ad distribution system.
  5. Electrifying Idea:
    By telling advertisers, “Your ads are now being distributed on two (or more) new platforms, at no extra cost,” it creates excitement and a sense of growing value. It’s not just an ad network anymore—it’s a movement.

Why It Could Work Better Than Social Media

Unlike social media, where content is tied to user-generated posts and engagement, your system focuses purely on commerce and advertising. This is simpler, clearer, and potentially more scalable because:

  • Businesses and advertisers already want distribution; you’re just giving them a new, federated way to achieve it.
  • There’s less dependency on the kind of “social interaction” that makes social media complex and harder to manage at scale.

Key Benefits of This Model

  1. Exponential Growth:
    Each new network adds value to the entire system. A single advertiser on Network D could now see their ad distributed across all networks, multiplying visibility without multiplying cost. Similarly, each new network benefits from ads already placed in the system.
  2. Decentralized yet Unified:
    Just like federated social media, each network operates independently but adheres to the same principles (e.g., T&Cs, shared protocols, equity models). This avoids the pitfalls of centralization while still enabling a cohesive experience.
  3. Scalable for Any Size:
    A large company could build their own private ad network, while a small local business could just plug into an existing network and still benefit from the federation.
  4. Built-In Redundancy:
    If one network struggles or fails, the others keep functioning. This resiliency makes the system far more robust than a single, centralized platform.

3 thoughts on “Here’s why South Africa needs to produce a lot more renewable energy

  1. You can never have too much advertising but you can pay too much!

    1. List your product ads and never pay for clicks. All transactions take place on your website. You can also use your existing Google ads product feed CSV. Or you can create your product feed to use with Google PPC. But that is optional the pay per click if you feel Google is short of money you are welcome to pay the highest advertising rates on earth that increase daily not once but if you have 100 SKU’s your advertising budget is increasing 50 times per day every day 365 days per year. We dont believe this business model is sustainable; for Google yes wonderful they don’t even mind paying $2 Billion USD every few months that is the average amount of fines Google pay for unfair advertising something and monopoly advertising something else. The way it works similar to the Standard Oil Trust should be been broken up years before but in these situations or more accurately before the oil trust there had never been such a company I am not an expert so this is about a guess. In my opinion I dont think public companies had ever managed to get together with so much influence and money while JP Getty controlled an oil fortune the industry was more mature big players existed or had existed for years already but the oil trust created by John D.Rock. was something out of this world it used to be if consumers where forced to pay higher prices but never had anything existed where new business was stifled or other business could not compete a little like Amazon. I clearly know less than I thought but for what it is worth all I understand is in situations that haven’t existed before or it could be new technology or for several other reasons another example is the 2nd world war never before had anything I am speaking of crime against humanity it happened before when one group butchered another group when it was not n necessary to end the war or to win the war but never before had one party set out to destroy another like on a strategic industrial scale like it didn’t just turn into a blood bath never before in human history had anything been disguised as a war think about that we usually think of war as the most basic bloody barbaric strategic war but this was disguised as a war no if you have to disguise something it has to be so much worse it cannot actually be described it can only. Lets try again the words didnt exist to describe what the nazis did. That is how we have all or everything hiding behind crimes against humanity that is was something that never existed before and I am not even painting an accurate picture. The same with or inbusiness no I am not comparing Amazon or the oil trust to a holocaust not at all. I am just trying to describe when something it could be something wonderful or whatever a miracle but one that has never happened before so there are no words to describe it if people were told about this terrible or wonderful thing that has never existed they usually do not believe what they have no concept as you need some framework otherwise it is very hard to believe a person a reporter even those people who witnessed it could not believe what they saw it took time they had to leave and come back the similar system when something happens a loss and we have those emotions in any order of anger, depression, sorry I forgot the other but eventually acceptance then they may go through these emotions over and over again until you have words other people confirm that you actually saw the things you saw and that usually means like everything else the law takes a long time to understand the crime or wonderful thing and then its a log way away from actually finding rules that prevent the same thing from happening again and usually it also involves payment of huge fines death sentences you get the idea now a profitable business model can just be distributive or it can be much worse like some of the banking laws and pharma laws that came into existence only after they happened as it didn’t exist before. Another example in theory is the what was his name that crooked system where people would invest and get a fantastic return but it was not sustainable how many people lost everything financial but a lot more until the law managed to catchup. In a sense this is similar and we believe Gogle are aware of this but they are prepared to run over the cliff as for a while they ill be the most profitable company in the history of our planet. That is great if you are a google shareholder but if you are an online seller or distributor or startup until this all is broken up and we are only starting but you could spend years building a business unfortunately we believe almost 100% od new, small and even medium ecommerce companies will not be in business or will go bust over the next 3-12 years. Its hard to explain something that has not happened before a little like taking pills because my doctor told me too meaning how can someone become an addict if they working the harder they work why because the results are so good it justifies spending more and more money until you not spending 8-12% of revenue of advertising but over 30-45% you laugh but it is like a search engine I refer to the crawling it comes disguised and success. The answer is to take the road less traveled that we believe is the only way to take the harder road and whatever you do dont make Google or Facebook your primary marketing partners use then as a go to ad network but develop something else that will become over time your primary advertising network preferably free advertising and that the seller is also the shareholder. That is where https://SearchFPC.com (Free-Per-Click) another option is https://ChatFPC.com or even https://Feedonomy.com NOT Feedonomics! Feedonomy is what you want trust me those are 2 very different organizations.

  2. List your product ads and never pay for clicks. All transactions take place on your website. You can also use your existing Google ads product feed CSV. Or you can create your product feed to use with Google PPC. But that is optional the pay per click if you feel Google is short of money you are welcome to pay the highest advertising rates on earth that increase daily not once but if you have 100 SKU’s your advertising budget is increasing 50 times per day every day 365 days per year. We dont believe this business model is sustainable; for Google yes wonderful they don’t even mind paying $2 Billion USD every few months that is the average amount of fines Google pay for unfair advertising something and monopoly advertising something else. The way it works similar to the Standard Oil Trust should be been broken up years before but in these situations or more accurately before the oil trust there had never been such a company I am not an expert so this is about a guess. In my opinion I dont think public companies had ever managed to get together with so much influence and money while JP Getty controlled an oil fortune the industry was more mature big players existed or had existed for years already but the oil trust created by John D.Rock. was something out of this world it used to be if consumers where forced to pay higher prices but never had anything existed where new business was stifled or other business could not compete a little like Amazon. I clearly know less than I thought but for what it is worth all I understand is in situations that haven’t existed before or it could be new technology or for several other reasons another example is the 2nd world war never before had anything I am speaking of crime against humanity it happened before when one group butchered another group when it was not n necessary to end the war or to win the war but never before had one party set out to destroy another like on a strategic industrial scale like it didn’t just turn into a blood bath never before in human history had anything been disguised as a war think about that we usually think of war as the most basic bloody barbaric strategic war but this was disguised as a war no if you have to disguise something it has to be so much worse it cannot actually be described it can only. Lets try again the words didnt exist to describe what the nazis did. That is how we have all or everything hiding behind crimes against humanity that is was something that never existed before and I am not even painting an accurate picture. The same with or inbusiness no I am not comparing Amazon or the oil trust to a holocaust not at all. I am just trying to describe when something it could be something wonderful or whatever a miracle but one that has never happened before so there are no words to describe it if people were told about this terrible or wonderful thing that has never existed they usually do not believe what they have no concept as you need some framework otherwise it is very hard to believe a person a reporter even those people who witnessed it could not believe what they saw it took time they had to leave and come back the similar system when something happens a loss and we have those emotions in any order of anger, depression, sorry I forgot the other but eventually acceptance then they may go through these emotions over and over again until you have words other people confirm that you actually saw the things you saw and that usually means like everything else the law takes a long time to understand the crime or wonderful thing and then its a log way away from actually finding rules that prevent the same thing from happening again and usually it also involves payment of huge fines death sentences you get the idea now a profitable business model can just be distributive or it can be much worse like some of the banking laws and pharma laws that came into existence only after they happened as it didn’t exist before. Another example in theory is the what was his name that crooked system where people would invest and get a fantastic return but it was not sustainable how many people lost everything financial but a lot more until the law managed to catchup. In a sense this is similar and we believe Gogle are aware of this but they are prepared to run over the cliff as for a while they ill be the most profitable company in the history of our planet. That is great if you are a google shareholder but if you are an online seller or distributor or startup until this all is broken up and we are only starting but you could spend years building a business unfortunately we believe almost 100% od new, small and even medium ecommerce companies will not be in business or will go bust over the next 3-12 years. Its hard to explain something that has not happened before a little like taking pills because my doctor told me too meaning how can someone become an addict if they working the harder they work why because the results are so good it justifies spending more and more money until you not spending 8-12% of revenue of advertising but over 30-45% you laugh but it is like a search engine I refer to the crawling it comes disguised and success. The answer is to take the road less traveled that we believe is the only way to take the harder road and whatever you do dont make Google or Facebook your primary marketing partners use then as a go to ad network but develop something else that will become over time your primary advertising network preferably free advertising and that the seller is also the shareholder. That is where https://SearchFPC.com (Free-Per-Click) another option is https://ChatFPC.com or even https://Feedonomy.com NOT Feedonomics! Feedonomy is what you want trust me those are 2 very different organizations.

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Search FPC (Free-Per-Click) Product Ads are Free listings that let businesses showcase products with an image, title, and description. Unlike Pay-Per-Click (PPC), there are no costs per click — ads stay visible without ongoing payments. 

Shoppers who click an ad are sent directly to the seller’s website or marketplace (e.g., eBay, Etsy, or their own store) to complete the purchase. Advertisers can link both their own site and marketplace listings to maximize reach. 

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